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Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted.
This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader’s screen the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts.
There are two primary jobs involved in creating a website: the web designer and web developer, who often work closely together on a website. The web designers are responsible for the visual aspect, which includes the layout, coloring and typography of a web page. Web designers will also have a working knowledge of markup languages such as HTML and CSS, although the extent of their knowledge will differ from one web designer to another.
Further jobs which may become involved in the creation of a website include:
Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience.
Designers may also understand the type of website they are designing, meaning, for example, that business-to-business website design considerations might differ greatly from a consumer targeted website such as an entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation. Designers may also consider the reputation of the owner.