APEX Membership Package
To create, and tailor made a brand touch point for Sands Macao
Targeted Wealthy Players, High Rollers, VVIPs mostly from People Republic of China
We aim to create, and tailor made a brand touch point for Sands Macao. The APEX Membership Card Package will offer a very grand and foresight feeling. We want to aim to offer your VVIPs a very special craftmentship to represent the superior services of APEX and the respect that Sands treats their members. We keep in mind with the user experience UX in every step of our progress. Overall should be grand looking, elegant, high-end with WOW factors (which create noises and solid mind setting). Status Symbol
Option 1 - The concept
Awakening Sword
Legendary story on sleeping sword pull out from a chosen one. Metaphorical to a chosen one, a king/queen, VVIPs Unique and extraordinary services. Activation, awaken by, a special experience begins
Design execution
- Awakening, symbolic to non-carving stone service with gold inside.
- Sense of Touch, special design and print methods offer unique coloration and surface texture.
- View as a stone sculpture display to expand the life span on the gift box
Feeling of pulling out a sword from its cover when opening. - Carry on and travel friendly
- Look cool on hand.
Option 2 - The concept
The Fortune Gold River
Chinese Culture on Water (wealthy, fortune, money, lively feeling) Gold Sand River flow moves toward the audiences, it brings (delivers) the fortune to them. Symbolic, which Sands Macao inviting them to be APEX member and a wealthy and respectful offering.
Design execution
- Topographic method in representing the river.
- Laser cut in multiple layers to create depth of view.
- Leading to the focal point of the APEX card.
- High-end Rubbery touch.
- Carry on and store friendly.
Option 3 - The concept
When Apex meets Vertex
Further enhance the meaning of APEX. Triangular pattern and the center vertex. Metaphorical to Sands APEX member. Wealthy, affluent, powerful, peak position
Design execution
- Pattern with super emboss and UV finishing.
- Enhance sense of touch with special texture.
- Brand colour mix and match.
- User friendly.
- Eye catching and very presentable.
- Red or high pink also represent good luck and happiness.
