i.Protect – Life Assurance Schemes
FWD Whole Life Product
Name Options
Tagline / Rationale Behind
1
Secure for life
I secure mine and my family’s lives. In line with FWD i.PaySmart style
2
Do more to secure your family
Self explanatory as above
3
Protect for life
I protect my family completely. In line with FWD existing style such as i.PaySmart
4
Family Protector
or
FamilyPro
Peace of mind protection
I am the protector of my family by giving them the coverage they need.
5
All-round protection
Vortex (旋渦) is a swirl of fluid. Here it means a swirl of protection
6
Feel secure about the future
Know that everything will be well taken care of should unforeseen situations happen.
7
Peace of mind for those you love
Whole life protection concentrating on family
8
Safeguarding future
Go beyond protecting you and your family by growing your estate
Customers give us options for product names. We chosen “i.Protect” and here are some key visual options. In addition, create English and Chinese taglines based on the meaning behind the product name
