Radisson RED
Design elements concept
Background:
We know that Radisson RED is a famous hotel brand in the world which develop by the original team of Hampton by Hilton and also belongs to the Radisson Hotel Group. This time they have a new planning to introduce into China. The first place location in Chongqing.
Radisson RED is a high-end lifestyle more than Hampton by Hilton. By the new project in China, the room price expected around ¥800 to ¥1,200 and grand opening time planned to be after 2021.
希爾頓歡朋 (Hampton by Hilton) 的原班人馬現有一個新的品牌 – Radisson RED (麗芮) ，這個品牌也是屬於麗笙集團 (Radisson Hotel Group)，酒店在國外已經存在，現在剛開始引進中國，首間酒店的位置決定在重慶，屬於高端的生活方式類酒店，目標定位要比希爾頓歡朋 (Hampton by Hilton) 還要高，房價預計在 ¥800 – ¥1,200，開業時間預計要在 2021 年之後。
Challenging:
- The recommendation concept both interior and exterior of the hotel.
- New brand story and design concept suit for in China market but need to maintain original corporate identity.
- Custom made gifts for guest.
酒店內外格局樣板方案推薦。 / 結合歐洲體系原有的品牌識別系統，但希望能有一些改動來適合中國市場，希望在品牌故事和設計上有一些新的元素。 / 禮品定制。
Add a new element –
Chinese traditional game
翻花繩 (運用綫來造的玩意)
代表: 連結丶連繫丶合作丶互動丶多變
陀螺 (運用綫來造的玩意) 代表: 靈活丶動感
七巧板 (幾何圖案)
代表: 創造丶創意
1. Hotel lobby - Giant toy decoration
2. In the room - Self-drawing route game
Employee mission:
Yes, I can !
Bring to clients:
Laughter, playfulness They are Brand Ambassadors
Fun and Flexible
3. In the room - Paper origami doll (Small decoration gift)
5. Touch Point - Official WeChat
6. Touch point - Restaurant menu
For modern traveller with
Vibrant, Sociable, Style Savvy
7. Restaurant - Mascot
Red is an Attitude
Share and Connect
8. Lobby - Mascot
Design with Attitude
9. Hotel Grand Opening
Bring up the Vibs!